Users will soon have a fresh option that enables them to reduce the amount of AI-made content appearing in their feeds. This step comes as the company announced that it now features more than 1 billion AI-generated clips.
Trial and Implementation
The update is in a pilot phase over the next few weeks before a global launch. This shift coincides with a surge in content created by AI, fueled by new content generation software.
The Broader AI Trend
Recent reports that almost one in 10 of the most rapidly expanding channels on a popular video site only show AI-generated videos. A considerable share of this output is considered mass-produced AI material, a phrase for substandard, bulk-generated content that is often absurd or dreamlike.
“We know from our community that numerous viewers enjoy content made with AI tools, ranging from AI artwork to educational videos, and we aim to give people the option to adjust the amount of that, based on their own choices,” stated a spokesperson.
Scale of AI Content
The service shared that there are now over a billion videos on its app tagged as AI-generated. Overall, in excess of 100 mn pieces of content are uploaded to the platform each day, making AI-generated material a limited percentage of its overall inventory.
User Control Features
Users will be able to reduce or increase the amount of AI content they view by accessing the “manage topic” feature in the app and choosing the AI content topic. Further subjects that currently be controlled under the setting include news, fashion, aesthetics, and dance.
AI Disclosure Rules
TikTok’s rules require creators to identify lifelike AI-generated content, and it bans malicious fake videos of celebrities or crisis events. Any authentic-looking artificial content that is without a tag can be deleted under its community policies.
Furthermore, the platform will now apply an “AI-made” label to content made using its proprietary AI systems, or detected by an collaborative effort for recognizing AI-generated material. This step is aimed to stop users from trying to evade the labeling process.
Responsible AI Funding
TikTok is additionally establishing a $2m awareness program for professionals and organizations to develop informative material about ethical AI use. This program will support educational bodies dedicated to training programming and robotics.
Content Safety Approach
The platform has defended its moderation strategy, amid debate over proposals to lay off a large number of review team members in the UK. TikTok is planning to reduce 439 jobs in its content moderation department in London, with trade unions and internet security professionals voicing alarm that humans are being replaced by machine-led review.
A company official explained that staff-based oversight would remain essential, but automated tools can shield workers by removing the most harmful content ahead of it is viewed by humans. TikTok stated a significant reduction in explicit and harmful content handled by safety staff over the previous year due to intervention by its AI tools.
It is vital to balance staff and AI to keep the platform safe,” she said. “We’ll have people as part of that process, but we also think it’s extremely critical to minimize viewing of harmful content as quickly as possible, which is the area in which a significant AI assistance is making a difference operate efficiently.”
